BMW Concept XM — Art Basel Miami 2021.




BMW Concept XM — the first ever electrified High Performance model by BMW M was presented during the Art Basel Miami 2021.
The collaboration with hip-hop heavyweight NAS who was performing live on stage and the rising artist and sculptor Kennedy Yanko created a perfect frame for an extraordinary unveiling event at the Herzog & de Meuron’s famous 1111 Lincoln Road parking deck in Miami Beach.

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BMW M

21 Comments

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  1. BMW, the XM is a poor, disproportionate and an ugly design in an incomprehensible and confusing way.

    BMW, you created this brand and its soul by its iconic old design and didn't change it for too long, YOU DID THAT NOT US 😠😡, and we as the customers that loved the brand became customers because of that.

    Now you are butchering it with what you are doing with the design.

    Please understand and take this as an advice, if you even listen, either you stick with what made the brand BMW unique or you change 100% totally.

    What i mean is: if you want to go this way in design, forget about everything that gave bmw its identity, just like you did with the Hofmeister Kink, just give up on the kidney grille too. It has become a burden.

    This is hypocrisy, don't try to sell us that you are saving the car identity by just keeping the kidney grille, and then make it look like this.

    You can't keep doing that, this does not serve the brand, it distorts it, Its not working.

    If you are serious about changing and being futuristic, then go all the way to the extreme, at least things will be more clear and easy for the exterior design department to make new designs without any limitations in a less complex way.

  2. 50 years celebration & this is what they come up with lol. Could have done a stand-alone supercar as a modern take on the M1, but no they build another huge SUV. What a horrendous bag of shite. Not fit to carry an M badge.

  3. Why is BMW moving away from its classy sports car image to this gangster marketing? As a young and multiple BMW owner I don't think I'll be getting another is this marketing and design direction continues.

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