BMW iX Test Drive. | #NEXTGen 2020.




Take one two-time Oscar winner in love with his BMW 3.0 CS and one BMW CEO who can’t stop raving about his latest innovation and what do you get? More than enough reasons to change. Enter the #NEXTGen experience: https://bmw.com/nextgen

In this short film, Oliver Zipse invites Christoph Waltz to discover the BMW iX, explore its new technologies and see how intelligent design and iconic elements can work together to produce an extremely smart outcome.

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► Explore More Videos:
Chasing iNEXT — Episode 1 | #NEXTGen 2020. https://youtu.be/vnBH9mgT8-g
The Monolith — ReThinking Design. The first-ever BMW iX. https://youtu.be/WTWgRTDHKRM

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#BMW #NEXTGen2020
BMW Sheer Driving Pleasure

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45 Comments

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  1. Thats a big statement. I don't understand much German but I think I get the point.

    Fortunately I think the bold new grill is a bit more suitable on the iX than it is on the 4 series.

    I don't think I will like the 4 series in the metal but this iX may just be a car I desire.

  2. There’s no denying that BMW are putting some amazing tech into the new cars and creating some great driving machines but the polarising design is something bmw will regret. Why produce cars that divide opinion so much? Who is responsible for this policy? “Monolithic presence” is not a selling point, it’s an admission the design is ugly. The company produces some stunning designs and some eye wateringly ugly designs at the same time. Odd.

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